| ISBN： | 9780190751234 |
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| ISBN： | 0190751231 |
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| 编目源： | Y DLC OCLCO |
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| 个人名称： | Benecke, Rene, |
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| 题名： | Strategic communication : South African perspectives / Dalien Rene Benecke, Sonja Verwey, Thabisile Phumo. |
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| 载体形态： | 510 pages : illustrations ; 24 cm |
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| 一般附注： | "First published 2015"--Title page verso. |
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| 书目附注： | Includes bibliographical references and index. |
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| 格式化内容附注： | Part one: conceptual foundations -- 1. Paradigms, perpectives, and paradoxes -- 2. Strategic communication paradigm and symbolic intermediation -- 3. Strategy as emergence and emergent strategy: Understanding social change -- 4. Social capital, stakeholder engagement, and the public sphere -- 5. Strategic communication practice in communicatively constituted contexts -- 6. Towards a moral philosophy forstrategic communication practice -- Part two: Unlocking strategic communication value in practice -- 7. Understanding the brand value model -- 8. Achieving brand sustainability through brand purpose, authenticity and engagement -- 9. Relational capital through strategic stakeholder engagement -- 10. Collaboration and co-creation in the online brand space -- 11. Engaging employees through employee and employer brand -- 12. Brand legitimacy and social justice: Building social capital through corporate social responsiveness -- Parth Three: Challenges of strategic communication in the Southern African context -- 13. Moral laxity and ethical brand failures in the South African corporate brandscape -- 14. Resistance from the margins: Social injustice and stakeholder activism -- 15. Fake news and the autimation of disinformation -- 16. Image repair and brand apology: South African brand reality -- 17. Brand risk in online spaces -- 18. Consumer insights through the lens of strategic communication -- 19. A road less travelled: Re-charting future strategic communication in Southern Africa. |
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