| ISBN： | 9781119835219 |
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| ISBN： | 1119835216 |
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| 编目源： | WaSeSS/DLC DLC OCLCO OCLCF SINLB OCLCO YDX OKX MUU |
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| 个人名称： | Kotler, Philip, |
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| 题名： | Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. |
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| 载体形态： | vii, 247 pages : illustrations ; 24 cm |
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| 一般附注： | Includes index. |
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| 格式化内容附注： | Introduction to marketing 6.0. Welcoming the era of marketing 6.0 -- The emergence of phygital natives -- The inevitability of immersive marketing -- The future of customer experience -- The marketing 6.0 enabler and environment. Understanding the tech enablers -- Building extended realities -- Tapping in the metaverse -- The marketing 6.0 experience. Multisensory marketing -- Spatial marketing -- Metaverse marketing. |
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