| ISBN： | 9781538175132 |
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| ISBN： | 1538175134 |
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| 编目源： | LBSOR DLC BDX UKMGB YDX OCLCF ZLM CQC OCLCO AUM |
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| 个人名称： | Cooper, Anne M. |
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| 题名： | SilverComm : marketing practices and messages for the age of aging / Anne M. Cooper and Young Joon Lim. |
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| 载体形态： | xiii, 165 pages : illustrations (black and white) ; 23 cm |
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| 书目附注： | Includes bibliographical references (pages 141-158) and index. |
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| 格式化内容附注： | The age of aging -- Professional paths -- Practitioners' COVID year -- Seniors' portrayals in mainstream media advertising -- Medical advertising's elder appeals, then and now -- Creating effective senior-market messages -- United States, land of retiree options -- Gender, race and sexual orientation -- What's ahead? |
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