ISBN: | 9781538175132 |
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ISBN: | 1538175134 |
编目源: | LBSOR DLC BDX UKMGB YDX OCLCF ZLM CQC OCLCO AUM |
个人名称: | Cooper, Anne M. |
题名: | SilverComm : marketing practices and messages for the age of aging / Anne M. Cooper and Young Joon Lim. |
载体形态: | xiii, 165 pages : illustrations (black and white) ; 23 cm |
书目附注: | Includes bibliographical references (pages 141-158) and index. |
格式化内容附注: | The age of aging -- Professional paths -- Practitioners' COVID year -- Seniors' portrayals in mainstream media advertising -- Medical advertising's elder appeals, then and now -- Creating effective senior-market messages -- United States, land of retiree options -- Gender, race and sexual orientation -- What's ahead? |