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《SilverComm :》

SilverComm :

ISBN:9781538175132
ISBN:1538175134
编目源:LBSOR DLC BDX UKMGB YDX OCLCF ZLM CQC OCLCO AUM
个人名称:Cooper, Anne M.
题名:SilverComm : marketing practices and messages for the age of aging / Anne M. Cooper and Young Joon Lim.
载体形态:xiii, 165 pages : illustrations (black and white) ; 23 cm
书目附注:Includes bibliographical references (pages 141-158) and index.
格式化内容附注:The age of aging -- Professional paths -- Practitioners' COVID year -- Seniors' portrayals in mainstream media advertising -- Medical advertising's elder appeals, then and now -- Creating effective senior-market messages -- United States, land of retiree options -- Gender, race and sexual orientation -- What's ahead?
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