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《Corporate social responsibility and marketing ethics :》

Corporate social responsibility and marketing ethics :

ISBN:9781032329222
编目源:DLC DLC YDX OCLCF BDX UKMGB OCLCO OKX YDX
个人名称:Howaniec, Honorata,
题名:Corporate social responsibility and marketing ethics : the effects of value-based marketing on consumer behaviour / Edited by Honorata Howaniec.
出版发行项:Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2023.
载体形态:x, 225 pages : illustrations (black and white) ; 25 cm.
书目附注:Includes bibliographical references and index.
格式化内容附注:Corporate social responsibility: Genesis, the role of ethics in shaping the concept -- The essence of corporate social responsibility -- Social responsibility and value-based marketing -- Shaping value-based marketing -- Value creating in practice -- social responsibility as an element of value enterprises, research results.
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