| ISBN： | 9781032329222 |
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| 编目源： | DLC DLC YDX OCLCF BDX UKMGB OCLCO OKX YDX |
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| 个人名称： | Howaniec, Honorata, |
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| 题名： | Corporate social responsibility and marketing ethics : the effects of value-based marketing on consumer behaviour / Edited by Honorata Howaniec. |
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| 出版发行项： | Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2023. |
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| 载体形态： | x, 225 pages : illustrations (black and white) ; 25 cm. |
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| 书目附注： | Includes bibliographical references and index. |
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| 格式化内容附注： | Corporate social responsibility: Genesis, the role of ethics in shaping the concept -- The essence of corporate social responsibility -- Social responsibility and value-based marketing -- Shaping value-based marketing -- Value creating in practice -- social responsibility as an element of value enterprises, research results. |
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