| ISBN： | 9781119864745 |
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| 编目源： | WaSeSS/DLC DLC BDX UKMGB TOH IMD OCLCF WRM OCLCO |
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| 个人名称： | Corrot, Philippe, |
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| 题名： | The online marketplace advantage : sell more, scale faster, and create a world-class digital customer experience / Edited by Philippe Corrot and Adrien Nussenbaum. |
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| 出版发行项： | Hoboken, New Jersey : Wiley, [2023] |
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| 载体形态： | xxiv, 199 pages : illustrations ; 24 cm |
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| 一般附注： | Includes index. |
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| 格式化内容附注： | Introduction: The marketplace imperative -- Chapter 1 Our marketplace discovery -- Chapter 2 Defining the marketplace opportunity for retail -- Chapter 3 The marketplace revolution comes to B2B -- Chapter 4 Designing your marketplace strategy for maximum impact -- Chapter 5 Make-or-break marketplace best practices at launch and beyond -- Chapter 6 Feeding the flywheel - Scaling your marketplace -- Conclusion: The marketplace revolution rolls on. |
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