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FUNDAMENTALS OF ADVERTISING RESEARCH
—.BY ALAN D. FLETCHER
索书号：J524.3/F612
标准编码：0-534-08454-0
出版信息：，WADSWORTH PUBLISHING COMPANY c．1988 ：cau
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FUNDAMENTALS OF ADVERTISING RESEARCH /
—ALAN D. FLETCHER, THOMAS A. BOWERS.
索书号：F713.8/FAD-3
标准编码：0-534-08454-0
出版信息：: WADSWORTH PUBLISHING CO., 1988. Belmont
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JOURNAL OF ADVERTISING RESEARCH.
—ADVERTISING RESEARCH FOUNDATION,USA
索书号：F
标准编码：294B0161
出版信息：
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ADVERTISING
—.BY WILLIAM H. BOLEN
索书号：F712.8/B688
标准编码：0-471-86348-3
出版信息：，JOHN WILEY & SONS ,INC. c．1984 ：Nyu
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ADVERTISING :
—WILLIAM WELLS, JOHN BURNETT, SANDRA MORIARTY.
索书号：J534.3/WW
标准编码：0-13-014549-1
出版信息：: PRENTIEE HALL,INC, c1988. Englewood Cliffs
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ADVERTISING
—/ FRANK JEFKINS.
索书号：F713.8/JF
标准编码：0-7121-0664-2
出版信息：: MACDONALD AND EVANS, 1985. Plymouth
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BEYOND ADVERTISING :
—YORAM (JERRY) WIND, CATHARINE FINDIESEN HAYS, AND
索书号：F713.8/WY-2
标准编码：9781119074229 (hbk)
出版信息：WILEY, c2016. Hoboken :
主题词： ADVERTISING.COMMUNICATION IN MARKETING.CUSTOMER RELATIONS.BUSINESS & ECONOMICS / CUSTOMER RELATIONS.
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ADVERTISING :
—WALTER TAPLIN.
索书号：F713.8/TW
标准编码：9781138966178 (pbk.)
出版信息：ROUTLEDGE, 2015. London :
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ADVERTISING ANNUAL 2009 /
—EDITED BY B. MARTIN PEDERSEN.
索书号：J534/PBM/2009
标准编码：9781932026528
出版信息：GRAPHIS INC, 2008 New York :
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ADVERTISING ANNUAL 2009 /
—EDITED BY B. MARTIN PEDERSEN.
索书号：J534/PBM/2009
标准编码：9781932026528
出版信息：GRAPHIS INC, 2008 New York :