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THE ROUTLEDGE COMPANION TO ADVERTISING AND PROMOTIONAL CULTURE
—EMILY WEST (UNIVERSITY OF MASSACHUSETTS, AMHERST,
索书号：G2/EW
标准编码：9780367645106
出版信息：ROUTLEDGE 2023
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ADVERTISING AND PROMOTION :
—GEORGE E. BELCH & MICHAEL A. BELCH.
索书号：F713.8/BGE-8
标准编码：978-0-07-128440-0 (p
出版信息：MCGRAW-HILL IRWIN, c2009. Boston :
主题词： ADVERTISING.SALES PROMOTION.COMMUNICATION IN MARKETING.
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ADVERTISING AND PROMOTION :
—GEORGE E. BELCH & MICHAEL A. BELCH.
索书号：F713.8/BGE-5
标准编码：0072314451:
出版信息：IRWIN/MCGRAW-HILL c2001. Boston, Mass. :
主题词： ADVERTISING.SALES PROMOTION.COMMUNICATION IN MARKETING.
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ADVERTISING AND PROMOTION :
—GEORGE E. BELCH & MICHAEL A. BELCH.
索书号：F713.8/BGE-5
标准编码：0072314451:
出版信息：IRWIN/MCGRAW-HILL c2001. Boston, Mass. :
主题词： ADVERTISING.SALES PROMOTION.COMMUNICATION IN MARKETING.
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ADVERTISING AND PROMOTION :
—GEORGE E. BELCH & MICHAEL A. BELCH.
索书号：F713.8/BGE-5
标准编码：0072314451:
出版信息：IRWIN/MCGRAW-HILL c2001. Boston, Mass. :
主题词： ADVERTISING.SALES PROMOTION.COMMUNICATION IN MARKETING.
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INTRODUCTION TO ADVERTISING AND PROMOTION
—GEORGE E. BELCH, MICHAEL A. BELCH.
索书号：F713.8/BGE-3
标准编码：0-256-13696-3
出版信息：: IRWIN, c1993. Homewood
主题词： ADVERTISING.SALES PROMOTION.COMMUNICATION IN MARKETING.
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BROADCAST ADVERTISING & PROMOTION
—. BY FRED BERGENDORFF
索书号：F713.8/B495
标准编码：0-8038-0801-1
出版信息：，HASTINGS HOUSE,PUBLISHERS c．1983 ：Nyu
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CASES IN ADVERTISING AND PROMOTION MANAGEMENT
—. BY JOHN. QUELCH
索书号：F713.8/Q3
标准编码：0-256-03713-2
出版信息：，RICHARD DOIRWIN,INC c．1987 ：Boston
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INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS /
—KENNETH E. CLOW, DONALD BAACK.
索书号：F7/CKE-6
标准编码：9780273786986
出版信息：PEARSON, c2014 Boston, Massachusetts :
主题词： ADVERTISING.COMMUNICATION IN MARKETING.
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